In an article on the NY Times from July 22nd I found out that while women athletes still lag far behind men when it comes to endorsements, with very few exceptions, the Olympics celebrates and showcases the athleticism of women almost as much as it does for men (I guess we'll soon find out whether this is true or not!).
One interesting fact, is that this year, for the first time, the American contingent of athletes comprises more women (269) than men (261). 
So keep en eye on Hope Solo... Read full post